For the online writer or publisher, it’s probably the number one concern – you write but who is going to read?
Anyone who has performed a simple search on the Internet is aware that smart creation of SEO makes a world of difference in the results that you find. The World Wide Web is primarily composed of content, and when you use a search engine to go to a website, the first thing you notice is how proficient the page’s content is or isn’t.
Most people feel like they’ve wasted their time when they go to a website that is full of useless information. Sometimes the site is focused on your topic, but due to the misquoted facts or the structural issues of the content hinder its usage. Other times the writing is just so poor that it’s difficult to understand or use. The last thing you want is to have your website visitors feel down or disappointed when they visit it. It’s for this very reason that you must ensure that your website’s articles are optimized for specific target keywords that thoroughly interconnect to create good quality content. This article will describe how to create solid SEO copy, and the methods that you can use to deploy it correctly.
Properly choosing when and where to use keywords is one of the most important aspects of SEO copywriting. You need to take the time to research the topic, idea or main subject of the site in order to find the proper keywords and phrases to truly optimize your copy. It’s important to have a focus on your target keywords. For example in this video about watching the BBC using a VPN it’s fairly clear to see. In the title it’s there – Best VPN for iPlayer and also in the description or copy below the video.
Be sure to sprinkle the keywords you wish to focus on throughout the entire article, not only at the beginning or end. Your goal is to concentrate on two or three main keywords which you will use throughout our copy. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy.
Some marketers believe that you should never have more than three percent of your total text be comprised of keywords or phrases. Others believe that figure is more like five percent, but in reality both are just a guideline, there are no hard and fast rules set in stone. To this end, it is important to remember who your audience really is and even though you want search engine attention, your copy needs to be readable if you want sell anything. It does you no good to add keywords willy-nilly; your content must be make sense to your readers. It is important to have a decent ratio of keywords in your copy, but do not let the overall quality of it suffer solely for the purpose of adding keywords. If you want to check the density of your keywords, you can find many free tools on the internet that will help you.
Keeping your content focused on your target market is a must, as well as keyword placement for attracting the search engines to get high rankings. Copy that fails to keep your visitors on your site won’t bring you any new sales, no matter how great your keywords may be. Consider dramatic, question asking keyword like this How to get Money from YouTube, there is no doubt about the content and even the casual visitor may click through. Quality is as if not more important than your keyword quantity; you want your customers to buy from you, after all. Keep it interesting and readable, with a smooth flow in conjunction with the title. You want your copy to be well optimized for the search engines but at the same time, when you’re actually writing your copy, focus on the person who will be reading it, not Google. Remember when writing that providing the best possible content to the searchers is also a goal of the major search engines. This is why spamming your pages full of your keywords won’t work; the search engines will only ignore your website.
Finally, one of the most prevalent errors found in SEO copywriting you should avoid is the frequent use of keywords in your content. Many people understand that only content with the correct density of keywords will help you achieve positive results. However, placing too much emphasis on this concept could take away from your content’s authenticity and make it difficult for people to read. Apart from that, you don’t want to end up being penalized by the search engines for spamming, so be careful.